Educated Climber.com

  • Start Here
  • Content
    • Tree Climbing Basics
    • Tree Work Basics
    • Professor Ed Gilman Teaching Series
    • Knots
    • Rigging Basics
    • Chainsaw Basics
    • Basic Jobsite Skills
    • Pests and Diseases
    • Tree ID
    • Small Business Resources
    • Additional Resources
  • Podcast
  • Blog
  • Shop
  • Subscribe

The Perception of Value

July 16, 2018 By patrick@educatedclimber.com 5 Comments

 

Today on the podcast we explore some fundamental aspects of how we price our services in this industry. This is a very complex topic, and there is a lot of disagreement out there, so I want to start off by saying that I am no expert. I haven’t “figured it all out”. But I do have some thoughts.

Pricing is serious business, seriously. To paraphrase Winston Churchill, “Pricing is a riddle, wrapped in a mystery, inside an enigma.” The truth is, the biggest companies in the world struggle with pricing. For real.

In this episode we explore time-based vs. value-based pricing. This single piece of content may be the most important thing that I have put out to-date. It’s only 20 minutes long, super digestible, and very applicable. Please, if you run a tree service, or tree care business, give this short little episode a chance. It just might change the way that you think about the work that we do.

– Patrick

 


Show Notes:

Breaking The Time Barrier by Mike McDerment

 


 

Filed Under: Back To Basics

Comments

  1. rfwood3 says

    July 20, 2018 at 12:42 pm

    Great podcast.
    A great pep-talk on why I shouldn’t be apologetic or shy about charging more.
    Have downloaded and read the book you refer to… I will plan to read it through again.

  2. GrimGorilla says

    September 13, 2021 at 1:07 am

    I listen to this episode pretty often as I get closer to dipping my foot into a Sales role at my company. Despite having listened to it so much, probably on a monthly basis, I still struggle with the idea of putting it to actual practice when conversing with clients. Does anyone else feel the same? I feel like the standard cost-plus model is being jammed down my throat and is ever-looming in the back of my mind and it’s so hard to shake (especially working for a large company).
    I’d love to see this topic re-visited in some fashion in a future episode. I think it is of huge value and I want to integrate it into my career as much possible before I get engrained in the industry standard of sales and bidding for jobs.

  3. najlepsí binance odkazov'y kód says

    April 6, 2024 at 6:47 pm

    I don’t think the title of your article matches the content lol. Just kidding, mainly because I had some doubts after reading the article.

  4. Frendy Ace says

    October 18, 2024 at 11:25 am

    The perception of value can often be influenced by cultural and emotional factors, much like the The perception of value can often be influenced by cultural and emotional factors, much like the Jennifer’s Body heart jacket, which gained iconic status after being featured in the cult-classic film. This jacket became synonymous with a sense of boldness and rebellion, increasing its value beyond just a piece of clothing to a statement of character, style, and nostalgia for fans. Both concepts show how perception can elevate something to higher worth based on meaning and association.

    which gained iconic status after being featured in the cult-classic film. This jacket became synonymous with a sense of boldness and rebellion, increasing its value beyond just a piece of clothing to a statement of character, style, and nostalgia for fans. Both concepts show how perception can elevate something to higher worth based on meaning and association.

  5. binance推薦代碼 says

    January 28, 2025 at 9:48 pm

    Your point of view caught my eye and was very interesting. Thanks. I have a question for you.

Continue the Conversation... Cancel reply

  • The Manifesto
  • Subscribe to EducatedClimber
  • EducatedClimber on Youtube
  • Disclaimer
  • Amazon Affiliates Disclosure Page

Copyright © 2025 — Educated Climber.com • All rights reserved.