Today on the podcast we explore some fundamental aspects of how we price our services in this industry. This is a very complex topic, and there is a lot of disagreement out there, so I want to start off by saying that I am no expert. I haven’t “figured it all out”. But I do have some thoughts.
Pricing is serious business, seriously. To paraphrase Winston Churchill, “Pricing is a riddle, wrapped in a mystery, inside an enigma.” The truth is, the biggest companies in the world struggle with pricing. For real.
In this episode we explore time-based vs. value-based pricing. This single piece of content may be the most important thing that I have put out to-date. It’s only 20 minutes long, super digestible, and very applicable. Please, if you run a tree service, or tree care business, give this short little episode a chance. It just might change the way that you think about the work that we do.
Breaking The Time Barrier by Mike McDerment