Today on the podcast we explore some fundamental aspects of how we price our services in this industry. This is a very complex topic, and there is a lot of disagreement out there, so I want to start off by saying that I am no expert. I haven’t “figured it all out”. But I do have some thoughts.
Pricing is serious business, seriously. To paraphrase Winston Churchill, “Pricing is a riddle, wrapped in a mystery, inside an enigma.” The truth is, the biggest companies in the world struggle with pricing. For real.
In this episode we explore time-based vs. value-based pricing. This single piece of content may be the most important thing that I have put out to-date. It’s only 20 minutes long, super digestible, and very applicable. Please, if you run a tree service, or tree care business, give this short little episode a chance. It just might change the way that you think about the work that we do.
– Patrick
Show Notes:
Breaking The Time Barrier by Mike McDerment
rfwood3 says
Great podcast.
A great pep-talk on why I shouldn’t be apologetic or shy about charging more.
Have downloaded and read the book you refer to… I will plan to read it through again.
GrimGorilla says
I listen to this episode pretty often as I get closer to dipping my foot into a Sales role at my company. Despite having listened to it so much, probably on a monthly basis, I still struggle with the idea of putting it to actual practice when conversing with clients. Does anyone else feel the same? I feel like the standard cost-plus model is being jammed down my throat and is ever-looming in the back of my mind and it’s so hard to shake (especially working for a large company).
I’d love to see this topic re-visited in some fashion in a future episode. I think it is of huge value and I want to integrate it into my career as much possible before I get engrained in the industry standard of sales and bidding for jobs.
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I don’t think the title of your article matches the content lol. Just kidding, mainly because I had some doubts after reading the article.
Frendy Ace says
The perception of value can often be influenced by cultural and emotional factors, much like the The perception of value can often be influenced by cultural and emotional factors, much like the Jennifer’s Body heart jacket, which gained iconic status after being featured in the cult-classic film. This jacket became synonymous with a sense of boldness and rebellion, increasing its value beyond just a piece of clothing to a statement of character, style, and nostalgia for fans. Both concepts show how perception can elevate something to higher worth based on meaning and association.
which gained iconic status after being featured in the cult-classic film. This jacket became synonymous with a sense of boldness and rebellion, increasing its value beyond just a piece of clothing to a statement of character, style, and nostalgia for fans. Both concepts show how perception can elevate something to higher worth based on meaning and association.
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